I didn’t set out to build a decor brand. I set out to make spaces feel like home.

Long before Willow Tree and Company existed, I was upcycling old furniture, rescuing forgotten pieces, and helping friends turn houses into places that actually felt like them. I grew up in rural North Carolina, where nothing went to waste and everything had a story. An old door became a headboard. A worn table became the heart of a room again. I learned early that beauty isn’t about perfection—it’s about character.

At first, I fell hard for antiques. The patina. The history. The quiet soul they carry. But over time, I realized something important: the most inviting homes don’t live in the past—or the present. They live in the space between.

That’s where my signature style was born. Old wood with clean lines. Worn textures beside fresh finishes. Vintage pieces layered with modern rustic ones so a home feels collected, not decorated.

In 2015, that vision became Willow Tree and Company.

Today, every piece you see here is chosen through what I call the Connection Method—a simple way of blending old and new so everything works together. No second-guessing. No “does this even go?” moments. Just warm, intentional spaces that feel like they grew over time.

My background in real estate, custom home building, and staging taught me how powerful a well-designed space can be—not just in everyday living, but in life’s most meaningful moments. Over the years, I’ve had the joy of helping clients style homes, bridal showers, gatherings, and weddings—creating spaces that feel warm, personal, and beautifully intentional. Whether it’s a dining table set for a celebration or a home being prepared for a new season of life, the goal is always the same: make it feel like you.

What matters most to me is helping you find your style—then building on it in a way that feels natural and personal. There’s nothing more rewarding than watching someone realize their home, or their special day, can finally feel right.

I’m so glad you’re here. Whether you’re shopping online or visiting during one of our Market Day events, I hope Willow Tree and Company helps you create spaces that tell your story.

With warmth,

Jill